The call to action for CEOs today is not to manage the Balance Sheet or to grind the Sales leads for more top line growth. The role of the CEO is to transform. The speed of change required for companies today would have been unimaginable even 30 years ago. The value of brainpower – ideas and intellectual capital – has doubled since 1970. More and more, corporations are being rated and valued based on their reputation, rather than just their P&L. In an age when a simple internet blog can decrease the m arket cap of Dell Computers by more than 300% - what people (especially your employees) think of you has never been more important.
CEOs must now reinvigorate their organizations, establishing a burning purpose, and uniting the organization behind a winning strategy. The old paradigm is changing. Executive Boards are now hiring CEOs who can create winning cultures, creating purpose-driven organizations.
No longer can leaders ignore culture as the ‘soft’ conversation no one wants to have. Study after study has confirmed that the culture of your company will determine your success or failure. The highest performing companies year-after-year realize these successes because of their people – not just their products. In a world where rapid change is required for success, having a unified culture is critical – and not paying attention to it is the silent cause of collapse for many companies.
The Moksha (mōk-sha) Institute is – at root – a culture-shaping firm. We work at every level and scope - small or large projects, leadership or team transformation, large corporate mergers or a change in leadership with the sole purpose of helping organizations liberate (moksha). Imagine no longer worrying about cash flow, the P&L, or employee productivity. Imagine a culture where people are thriving, customers are thriving, and business is exciting. It’s possible. We’ve seen it. We’ve helped create it. We can help you too.